Strategic Niche Marketing
Our market is meant for people who use computer mice, casually or for gaming. However gamers our our intended market. It will be sold at our Urmouse website.
Detailed Market Breakdown
Most mice provide the functionality but not the comfort you need, but our mouse has a comfortable lsick design that specifically fits to your hand.
Strategic Partnerships
When it comes to partnerships we can buy our silicone from people that provide it. But other than the silicone every other material that's used in the mouse will be made in the Urmouse factory.
Sustainable Competitive Advantage
Most mice provide the functionality but lack the comfort that you need, however Urmouse provides everything from functionality to comfortability. And as a bonus we also provide variants of Urmousefor you to choose to your liking.
Market Segmentation
The type of people we are targeting are people who use mice for games or just like to use the mouse casually. They are the perfect consumers to attract because they have more than likely experienced an uncomfortable mouse.
Target Market Segment Stragety
Our target strategy is to give customers the product that they asked for nothing less sometimes even more and to make sure that every delivery makes it on time and on the exact day that customers are expecting their orders. Our company will also provide customers 24 hour customer service which a lot of other companies don't provide.
Industry Analysis
Advantage
- The first company to have a specific fit mouse
- We have great prices, customer service
- We have quality advantages over other companies
- The product is made with a high durable silicone grip/cover
- Logitech
- Razer
- Corsair
Website Marketing
This website will be an advantage point for those who don't live in the area of our work field mostly because it allows them to buy the product and get it shipped to the door without the issue of driving up to our locations. This website also allows others that want to know about our product to be able to learn about us and know why we are the best for them.