Before our company decided to make our product we planned out our business plan to predict our sales number. Our team made predictions based on information we have gathered on mouse manufacturing.
Value proposition
There has been no instance of a customizable grip specified to one hand. In this instance, it has never been done before. And we have a substantial advantage over other companies.
Partnership
We have decided to partner with Fry's Electronics and were abled to get sponsored by them. This boosts both companies names and reputations which also gives us the edge compared to other companies that don't have a partnership.
Positioning Statement
A customer would need our product because it is a custom fit to their hand, and if there is a chance they have something wrong with their hand, we can accommodate with a custom mouse that is only for their hand, and no one else’s hand would fit comfortably. We also sell interchangeable family-standard mice faces for those who share a computer with their family.
Pricing Stragety
Our pricing strategy will be to sell the mouse at 60$ and will have premium quality parts, and also have included a customized grip on it.
Sales Stragety
The mice will be marketed towards gamers for high performance, and people who work desk jobs for maximum comfort when working with a mouse for hours on end.
Revenue Streams
The revenue stream we plan to have; If the risk of money coming in is lower than the reward, then it should be followed. Base price will be 60$ and that is about the average price of a competitive gaming/business mouse.
Sales Forecast
It costs $15 to make our mouse and we sell them for $40. We predict our sales for the first year will be $39,000. We will sell 1,300 mouses, based on the calculations we made that generalize who our product’s consumers will be (this is based around the LA county area). In later years we hope to expand nationwide then eventually internationally and predict our sales will triple in as little as two years.
Milestones
#1. Getting into partnership with Fry's Electronics and getting a $100,000 sponsor fee.
#2. Getting special parts to create customizable mouses that fits everyone's benefits.
#3. Selling goal is 600 mouse molds within our first year.
#2. Getting special parts to create customizable mouses that fits everyone's benefits.
#3. Selling goal is 600 mouse molds within our first year.
Competitive Advantage
The competitive advantage that we would have, is that we have the top quality components that make up the mouse, and that will give us the competitive edge over other competing brands.
Assumptions
This chart guesses how our sales will go over three years of business.
Break Even Analysis
This shows how our sales will go every month for the next three years.
Projected Profit and Loss
The first year we partner with Fry's Electronics and are sponsored 100,000. We spend 70,000 of it. We then give them 20% of the profit we made the whole year which was 40,000. The every year our profit increases more and more until 2020.